Business process management, Businessman plan a project with wooden cubes with icon business strategy on blue background.

New Product Development and Product Management

The training essentially looks at the lifecycle of any product or service and this includes:

  • New Product Development: The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product.
  • Product Management: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix, including: the product and its features, the communications strategy, distribution channels and price
The Training will:
  • Cover the skills needed for the whole range of product-related activities looking at key challenges, best practice and how to be effective;
  • Give the opportunity to focus on specific company issues
  • Engender an approach to product management where product managers take ultimate responsibility for the success of their products
  • Re-energise Product Managers and challenge them to ‘raise their game’
  • Demonstrate a commitment to building a credible and professional product management workforce in your organisation
Participants will learn about:
  • Product Strategy
  • The New Product Development process (Stage Gate & Agile)
  • Idea Generation and Selection
  • Market Analysis
  • Business Case Development
  • Proposition Development
  • Product Performance
  • Product Pricing
  • Product Testing
  • Product Launch
  • Product Lifecycle Management
  • Product Roadmap Planning
Who should attend?

Product Managers in any industry

What is the training format?
  • In-person training – The training will be delivered at a physical location over two days (7 hours per day) using presentations and case studies
  • Online training – The training will be delivered online via Zoom over 5 Saturday – weekends (3 hours per day) using presentations and case studies
Who will deliver the training?

The training will be delivered by highly experienced facilitators in New Product Development and Management across many industries including telecommunications, technology, eCommerce, finance and consulting

What is the cost?

N150,000.00 ($300) exclusive of VAT

For more information,

Send an email to info@tenthcodemedia.com

Training Calendar

  In-person Training

  Online Training

– 13/14 July 2022

Lagos, Nigeria

– TBD

Online

– 9/10 August 2022

Lagos, Nigeria

For Private Company training, send an email to info@tenthcodemedia.com