Product School

At the Product School, we take you through the lifecycle of a product. We teach you practical concepts and experiential insights involved in taking an idea through the different stages of product vision, strategy, development, pricing….launch and roadmapping.

Our training courses prepare you to face any product development and management challenge at any point in your career. We ensure that you learn how to deliver successful and profitable products that delight your customers and executives.

Training Courses

New Product Development and Management Fundamentals

The New Product Development and Management Fundamentals course provides a holistic examination of the lifecycle of products and services, covering strategic planning, concept generation, marketing plan creation, and commercialization. It emphasizes the ongoing responsibility of Product Management to ensure sustained customer satisfaction and profitability through continuous monitoring and adjustment of various marketing mix elements.

Training Duration: 2 Days (8 hours per day)

Next Class: 

  • Physical Class: April 11 – 12, 2024
  • Virtual Class (Online) : April 20/27, 2024

Product Design Fundamentals

The Product Design Course unveils the essential principles that underpin successful product design, exploring the intersection of creativity and functionality. This comprehensive training is tailored to equip you with the foundational knowledge and skills needed to navigate the dynamic landscape of product design.

Training Duration: 12 weeks (6 hours/week over 2 days). Format: Virtual

Next Class Start Date: April 6, 2024

Product Marketing Fundamentals

The Product Marketing Course delves into the vital role of Product Marketing as a strategic function that links product creation to successful market launches. It emphasises going beyond product features, exploring customer needs, market dynamics, and effective communication to transform products into compelling narratives that resonate with the target audience in today’s dynamic business environment.

Training Duration: 4 weeks (3 hours/week). Format: Virtual

Next Class Start Date: April 6, 2024

Other Training courses include:

  • Introduction to Agile Product Development
  • Developing a Product Vision for your organisation
  • Product Leadership