Product Marketing

In the fast-paced realm of modern business, the role of Product Marketing has become indispensable. But what exactly is Product Marketing, and why is it considered the linchpin for organizational success?

Product Marketing is the strategic function that connects the creation of a product with its successful launch in the market. It goes beyond the features and functions, delving into the core of customer needs, market dynamics, and effective communication. A proficient Product Marketer transforms products into compelling narratives, ensuring they resonate with the target audience.

The Crucial Need for Product Marketing in Organizations: In today’s dynamic business environment, organizations are faced with ever-evolving challenges—intense competition, changing consumer behaviors, and rapidly advancing technologies. Product Marketing serves as the guiding force that navigates through these complexities. It bridges the gap between the development of innovative products and their successful integration into the market. This strategic function is not just about selling; it’s about creating a meaningful connection between the product and its users.

The Training will:
  • Equip participants with a comprehensive understanding of product marketing principles and best practices.
  • Help them develop skills in conducting market research, analyzing competitor landscapes, and defining target audiences.
  • assist the participants to foster the ability to create compelling product messaging and positioning strategies.
  • Provide the participants with hands-on experience in developing marketing materials, campaigns, and go-to-market strategies.
  • Increase the participants’ understanding of key product marketing metrics and how to track success.
Participants will learn about:
  • Product Marketing Strategy
  • Product Lifecycle Management
  • Market Research
  • Go-To-Market Strategy
  • Product Positioning & Messaging
  • Product Pricing
  • Product Launch and Promotion
  • Product Performance
Who should attend?
  • Entry-level marketing professionals
  • Product Managers and Product Owners
  • Product Marketing Managers
  • Sales and customer success teams
What is the training format?
  • Online training – The training will be delivered online via Zoom over 4 Saturdays  (3 hours/day)
  • The training will be interactive and engaging, incorporating a mix of lectures, case studies, hands-on exercises, and group discussions.
  • The training will include quizzes, assignments, or presentations to assess participants’ understanding of the material
Who will deliver the training?

The training will be delivered by facilitators with extensive cognate experience in Product Management and Product Marketing across many industries including telecommunications, technology, eCommerce, finance and consulting

What is the cost?
  • Online (Virtual) training = N150,000.00 ($175) exclusive of VAT
  • Instalmental payment available (40% deposit required)
For more information,

Send an email to

Training Calendar

Online Training – Start Date

April 6, 2024


For Private Company training, send an email to