Growth Marketing

Growth marketing is not just another marketing course. It is a practical business growth programme designed to help organisations attract the right customers, convert them faster, retain them longer, and increase revenue.

The programme introduces participants to proven growth tools and frameworks such as customer personas, the AARRR funnel, acquisition channels, conversion optimisation, retention strategies, referrals, growth experiments, and key metrics such as CAC, LTV, ROI, churn, and conversion rate.

Participants will learn how to move from random marketing activity to measurable, data-driven growth, using practical exercises and a 90-day growth plan to apply the learning directly to their business or role.

Organisations today need more than visibility; they need marketing that produces measurable business results. Growth marketing helps teams combine creativity, customer insight, data, and experimentation to build repeatable systems for customer acquisition, retention, and revenue growth.

Participants Will Learn About

• The foundations of growth marketing
  What growth marketing means, how it differs from traditional marketing, and why it focuses on measurable business outcomes rather than just awareness or campaign activity.
• The customer journey and growth funnel
  How to use the AARRR funnel — Acquisition, Activation, Retention, Referral, and Revenue — to understand where customers come from, where they drop off, and where growth opportunities exist.
• Customer personas and audience segmentation
  How to identify the right target customers, understand their needs and behaviours, and segment audiences for more effective marketing and communication.
• Customer acquisition strategies
  How to choose and use the right channels to attract customers, including digital platforms, content, social media, partnerships, email, paid campaigns, referrals, and community-led growth.
• Platform and channel optimisation
  How to improve websites, landing pages, social media pages, email campaigns, and other customer touchpoints to increase engagement and conversion.
• Activation and conversion optimisation
  How to turn prospects into active users or paying customers by improving onboarding, messaging, offers, calls-to-action, user experience, and sales funnels.
• Retention, loyalty, and referrals
  How to keep customers longer, reduce churn, encourage repeat purchases, build loyalty, and create referral systems that support sustainable growth.
• Growth metrics and performance measurement
  How to track key metrics such as CAC, LTV, ROI, churn, conversion rate, retention rate, activation rate, and revenue growth to make better marketing decisions.
• Growth experiments and testing
  How to design simple marketing experiments, test campaign ideas, run A/B tests, learn from results, and improve performance over time.
• Using data and analytics for growth
  How to interpret customer and campaign data, use dashboards, identify trends, and turn insights into practical growth actions.
• AI and digital tools for growth marketing
  How to use AI and digital tools to support customer research, content development, campaign planning, personalisation, reporting, and marketing productivity.
• Developing a 90-day growth plan
  How to create a practical action plan that identifies growth priorities, target customers, channels, experiments, metrics, and expected outcomes.

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Training Calendar

In-person Training

For Private or Corporate In-house training, send an email to info@tenthcodemedia.com